The Advertising Effect of Personalized DM
碩士 === 國立中山大學 === 傳播管理研究所 === 95 === The increased popularity of personal marketing and printing on demand technology has substantially changed the advertising practice. Taking direct mail (DM) as an example, DM is no longer treated as “junk mail” but useful marketing tool after combining personal i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wb4mf8 |