The persuasive effect of radio commercials: from theElaboration Likelihood Model perspective
碩士 === 國立中山大學 === 傳播管理研究所 === 95 === Since its commencement, the radio industry has been facing challenges from new media such as TV and later, the Internet. Nowadays, radio is widely regarded as a traditional medium that is fading away. However, the audio-oriented media feature of radio endows itse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77mz43 |