Creativity in advertisement and the influences of message that advertisement appeals toward consumer’s interest
碩士 === 國立中山大學 === 傳播管理研究所 === 95 === Abstract Competitions between the brands of the real estate commodity are intense. With regard to sales, the advertisement must bring into full play in the marketing situation which engages in hand-to-hand combat. Goal of the creativity person in message designs...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77y4z3 |