The Effects to Consumers'' Join Intention of On-Line Group-Buying

碩士 === 國立中山大學 === 資訊管理學系研究所 === 95 === The business model of on-line group buying has been introduced and thrived since 1998 in America. Unfortuately, this internet-based purchase merchanism did not make its growing progress which should be presumed to be an effective and attractive system as an eff...

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Bibliographic Details
Main Authors: Chun-ting Li, 李俊廷
Other Authors: Hsiang-Chu Lai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/jfgqkr