Research in the development of promotion strategy of the hotel industry-Take ABC Hotel as the case study
碩士 === 國立中山大學 === 高階經營碩士班 === 95 === The purpose of this study aims at researching the development of promotion strategy of the hotel industry. Take ABC Hotel as the case study of this paper, and analyze it by external environment and internal conditions. The objective of this paper is to analyze an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ap5qnz |