A Study of Jade Seller''s Marketing Strategies on Yahoo/Kimo Auction in Recent Five Years

碩士 === 國立中山大學 === 藝術管理研究所 === 95 === This study focuses on the Internet auction in the market of jade from Ming or Ch’ing dynasty. Yahoo/Kimo auction, which is the biggest net auction site in Taiwan, has been selected as the research site in the project. Jade from Ming or Ch’ing dynasty is the maj...

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Bibliographic Details
Main Authors: Chyi-Louh Chuang, 莊奇洛
Other Authors: Shung-Ying Chuang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/17039521454585844687