The Study of the Spectators at Sport Events to Cognitive Benefits of the Corporate Sponsors: An Example of UBA
碩士 === 國立台灣體育學院 === 休閒運動管理研究所 === 95 === This study explored the spectators at sport events to cognitive benefits of the corporate sponsors including of the brand recognition, the brand image, the purchase intention of the product and the affection level of the brand. The research objects were tak...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81336288530554853145 |