SPECTATOR ATTITUDE TOWARDS SPONSORSHIP EFFECTIVENESS ON THE ENTERPRISE: THE 2006 BASEBALL INTERCONTINENTAL CUP
碩士 === 國立台灣體育學院 === 運動管理學系碩士班 === 95 === In order to analyze sponsorship effectiveness and impact, spectators’ attitudes toward baseball, sponsors, and the ability to recognize the sponsors in the 2006 Baseball Intercontinental Cup were examined. Questionnaires were delivered on-site in the two ba...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/05061903803931412144 |