A STUDY OF TITLE SPONSORSHIP IN TAIWAN HOPE GOLF TOUR
碩士 === 國立台灣體育學院 === 運動管理學系碩士班 === 95 === The purpose of this research was to examine the motivation, types of the sport sponsorship, decision model and sponsorship benefits in Taiwan HOPE golf tour. The results will offer insight and a guideline for marketers and sport organizations to generate a...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/10164197695321225331 |