Integrating R&D and Marketing in Online Game Industry: A Case Study of Soft-World International Corporation
碩士 === 國立清華大學 === 科技管理研究所 === 95 === 2007 is another stage of online game industry in Taiwan. The survivals must compete with the newborns. The key to success is integrating R&D and Marketing. In early stage, we learned how important marketing is. In the last stage, it showed advantage of R&...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79918579384033356892 |