Assimilation and Contrast：Dimensional Range Overlap Model as an Explanation of Anchoring Effect on Product Judgment
碩士 === 國立清華大學 === 科技管理研究所 === 95 === The present study applied the Dimensional Range Overlap Model proposed by Chien, (2002) to explain the anchoring effect on product judgment. Among previous literature review, anchoring effect proposed by Tversky and Kahneman, (1974) suggests that while evaluating...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35417794177402248936 |