Context Effect in Co-branding Judgments
碩士 === 國立清華大學 === 科技管理研究所 === 95 === A lot of businesses are enthusiastic at embracing the co-branding strategy in order to acquire more profit. However, would co-branding strategy always engender positive outcome? In particular, would consumers’ attitude be necessarily manipulated in a favorable wa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56230515172624742922 |