The study of Internal Marketing Strategies’ Influential Progress on Organization Commitment – Take the Elementary Schools in Tainan City and Tainan County for Examples

碩士 === 國立臺南大學 === 教育經營與管理研究所 === 95 === The main ideas of school internal marketing strategies come from the concepts of enterprise marketing: the subjects are school staffs, school principles utilize the strategies of communication and encouragement to consign organization missions to school staffs...

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Bibliographic Details
Main Authors: Yue-nan Chen, 陳岳男
Other Authors: Shueh-Chin Ting
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/01665111100781274884