The Study on the Marketing in Magazine Advertisement of Universities and Colleges:Taking Commonwealth Magazine（1996-2006）as an Example
碩士 === 國立臺南大學 === 教育經營與管理研究所 === 95 === This study aimes to understand the current situation and trends of different types of universities and colleges in the marketing mix connotations for universities to write advertising reference. The research inspection at the magazines by content analysis, si...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99257573673328534202 |