A Study on Spectators’ Participation Behavior Intention Model in Chinese Professional Baseball League
博士 === 國立臺灣師範大學 === 體育學系 === 95 === The purpose of the study was to construct the participation behavior intention model of spectators in Chinese Professional Baseball League based on Theory of Planned Behavior. Furthermore, the study also examined the effects of spectators’ attitude, subject norm,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22767492861310812546 |