A Case Study of Corporate Sponsorship in 2006 CPBL Season
碩士 === 國立臺灣師範大學 === 體育學系 === 95 === The purpose of this study was to understand the underlying motivations, considerations and benefits behind corporation sponsorships in 2006 CPBL season. This content analysis and in-depth interview were applied as the main method of data collection in the study. T...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72077696235507842388 |