A Case Study of Corporate Sponsorship in 2006 CPBL Season
碩士 === 國立臺灣師範大學 === 體育學系 === 95 === The purpose of this study was to understand the underlying motivations, considerations and benefits behind corporation sponsorships in 2006 CPBL season. This content analysis and in-depth interview were applied as the main method of data collection in the study. T...
Main Authors: | Wu, Kun-Lin, 吳昆霖 |
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Other Authors: | Cheng, Philip Shao-Tung. |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/72077696235507842388 |
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