A Study on Baseball Fans’ Consumer Behavior and Demand of Cell-phone Sport Adding Value Services
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 95 === The purpose of this study was to investigate baseball fans’ behavior of using cell-phone value-added services and their demand of sport adding value services. The self-redacted “A questionnaire on baseball fans’ consumer behavior and demand of cell-phon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18465175729919142755 |