Through Symbolism to analyze the Semiotic Approach of Spokes-Character in Animated Advertisement

碩士 === 國立臺灣師範大學 === 設計研究所 === 95 === In recent years, the competition that item are on sale throughout the market is becoming fiercer, the enterprise, in order to make the goods and brand image to go deep into the will of the people, the enterprise uses of the cartoon modeling as a spokesman, shapin...

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Bibliographic Details
Main Author: 林曉筠
Other Authors: 梁桂嘉
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/83499051907951076808