The study of visual design on traditional local food brand image:take the HsinChu SinPu Hakka dried persimmons for example

• Main Author: 朱盈珍
• Other Authors: 蘇茂生
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/44740430775940473268

碩士 === 國立臺灣師範大學 === 設計研究所 === 95 === This study has been focused on how to utilize visual design to create traditional local food brand image as to benefit its marketing and promotion. It is based on the example of dried persimmons produced in a Hakka township in HsinChu County to launch the research of the relationship of visual image design and branding. Based upon the study of literature, "colors", "graphics", and "texts" have been defined as the main elements of visual conveyance that endorse the application of visual design theory for traditional local food branding. This theory contains four missions of conveying the message of products, building brand recognition, stimulating consumer demand, and promoting local cultures. The study also reveals that visual design plays a very important role in assisting branding image. It is beneficial for product marketing and sales if a special traditional local product brand can be established. "Design" is not limited to commercial practicality but also a part of culture and life. Combining the design concept with the consumer and cultural products for brand promotion, it will add up more cultural value on top of the products. In the meantime, when the consumers realize the importance and the value of design, it will increase their concept of the beauty of living. The design strategies are based upon the result of analysis. It has been applied to the artistic foundation of visual design of the special local brand and has enhanced the creation and mission of culture by practicing visual design.