Research of Relationship between Product Design Strategy and Customer Loyalty－A Case study of MacDonald’s Happy Meal Toy
碩士 === 國立臺北教育大學 === 玩具與遊戲設計研究所 === 95 === McDonald began to promote the meal of Happy Meal with toys for children since 1979, creating a new marketing style of western fast food selling with toys. Happy Meal not only establishes a new characteristic of brand to catch children’s heart to buy the mea...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03225021379223732502 |