The Impact of Ralationship Bond on Switching Costs and Customer Loyalth in Moblie Telecommunication Service
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Taiwan’s telecommunication service industry is saturated and fiercely competitive. Under this situation, relationship marketing has proven to be one of the most successful approaches (Dibb and Meadows, 2001). Business can build customer relationship by initiating...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34935993395326531645 |