The Impact of Experiential Marketing of the Home Furnishing Stores Toward Customer Loyalty
碩士 === 國立臺北大學 === 企業管理學系 === 95 === In the early 21st century, the type of economy has transferred into experiential economy. The tangible commodities and services are not so important to consumers anymore, now they look for the unique experience in the process of consumption. Therefore, marketers h...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95310424258930975540 |