Effects of Loyalty Program Preference on Loyalty: Switching Cost as the Moderating Variable
碩士 === 國立臺北大學 === 企業管理學系 === 95 === In fact, customers are not always loyal to any company, which spends on acquiring new customers is much greater than retaining old customers. Therefore, many companies try to raise the customer retention, especially in cosmetic industry. The most familiar method t...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76129042987068992344 |