A study of consumption value and service quality on consumer’s behavioral intentions in restaurant business
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Because of the development of service industry, service marketing is more important nowadays. The relationship among service quality, consumer satisfaction and behavioral intention is the thrust of the marketing research. Many researches point out that if business...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16815483628304315078 |