The Exploratory Research of E-mail Marketing and Anti-Spam Mechanisms－From Stakeholders’ Perspectives
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Commercial e-mails have become a power marketing tool which can transmit information to thousands of recipients in seconds. However, due to commercial e-mails’ cost-effective capabilities, commercial e-mails have also given rise to the problem of spam. In this ar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47533318240914721036 |