The Impact of Convenience Store Attributes,Tools for Promotion And Personal Characteristics on Consumer's Retailer Selection
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Convenience store has many different strategies such as the location, the product, the service, the price and the promotion to emphasize its function of service and convenience, In order to gain more consumers and expend the market share, CVS are constantly to hav...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96244877249255038349 |