The Influence of Store Atmosphere, Consumer Emotions and Experiential Value on Behavioral Intentions: A Study of the Eslite Flagship Store in Shin-Yi Branch
碩士 === 國立臺北大學 === 企業管理學系 === 95 === Pine Ⅱ and Gilmore (1998) indicated that the process of the economic evolution changed along with the consuming type has already entered the era of experiential economy. The unique feeling of experience is the main purpose for consumer to seek, rather than tangibl...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84319161969452143817 |