The Study of Relationship among the Brand Asset and Corporate Performance
碩士 === 國立臺北大學 === 會計學系 === 95 === “Brand” is the most valuable asset in the enterprise market value. The brand asset lets the enterprise has differences among the others, and lets customers like to spend more money to buy their products. This can increase the incomes and future growth for the enterp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18808761530087256823 |