The Impact of Country Image, Brand Image, and level of Involvement on Consumer Purchasing Intention ─ Take Taiwan Open-Shelf Type Cosmetics and Skin Care products as an Example
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 95 === ABSTRACT In the trend of globalization, having a distinguish brand makes multi-national companies can possess an irreplaceable status in international market with drastic competition. Brand can make the product different from others and efficiently increase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63988814247556675672 |