A STUDY ON BUSINESS STRATEGY AND BUSINESS MONDEL OF BANCASSURANCE TELEMARKETING IN TAIWAN

碩士 === 國立臺北大學 === 國際財務金融碩士在職專班 === 95 === The traditional distribution channel for insurance is direct sales force, however, as time change, alternative channels, especially the bancassurance telemarketing channel has became the important channel for insurers. According to the statistics from The Li...

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Bibliographic Details
Main Authors: Shu-Ming,Chang, 張淑敏
Other Authors: Shin-An,Liang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/46906847415078445068