A study of motive and benefits of enterprise sports sponsorship－Take 2006 Uni-President cup triathlon for example.
碩士 === 國立臺東大學 === 體育教學碩士在職專班 === 96 === The main purpose of this study was to explore the motive and counsel of sports sponsorship by President Co. in National Triathlon. The study had further explored the whole exposure benefits and awareness benefits of participants on the spot. Five hundred parti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f3xxe4 |