Consumers'' Correction for Judgments of Brand Extension: Bias Knowledfe and Motivation
碩士 === 國立臺灣大學 === 商學研究所 === 95 === The current research is aimed to examine how consumers correct the potential bias in their product judgments concerning the issue of brand extension. It is predicted that when consumers possess the bias knowledge for evaluating an extension brand and also are motiv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29226818704732111310 |