The order effect of recommendation source and message context on consumers’ attitude under different product types
碩士 === 國立臺灣大學 === 商學研究所 === 95 === Previous studies mainly focus on the effect of WOM message structure toward consumers’product attitude, and only discuss about the recommendation source as other consumers. Therefore, the study would like to explore the effect of WOM message on consumers’product at...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31396727473976747598 |