Source Credibility and Correction Instruction on the Degree of Consumer''s Bias Correction
碩士 === 國立臺灣大學 === 商學研究所 === 95 === This study is dedicated to find out the correction behavior toward source credibility and correction instruction. Base on the Flexible Correction Model proposed by Wegener and Petty, this study emphasizes on perceived bias, not actual bias. In the experiment, sourc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32883096343902276074 |