Source Credibility and Correction Instruction on the Degree of Consumer''s Bias Correction
碩士 === 國立臺灣大學 === 商學研究所 === 95 === This study is dedicated to find out the correction behavior toward source credibility and correction instruction. Base on the Flexible Correction Model proposed by Wegener and Petty, this study emphasizes on perceived bias, not actual bias. In the experiment, sourc...
Main Authors: | Hsiao-Wen Lin, 林筱雯 |
---|---|
Other Authors: | 簡怡雯 |
Format: | Others |
Language: | en_US |
Published: |
2007
|
Online Access: | http://ndltd.ncl.edu.tw/handle/32883096343902276074 |
Similar Items
-
Consumers'' Self-activated Bias Correction:Bias Awareness and Motivation for Correcting Bias
by: Chih-I Chen, et al. -
Two-stage Consumers’ Bias Correction: Bias Identification and Correction Execution
by: Ching-Jung Tsai, et al.
Published: (2007) -
A study of source credibility with emphasis on author bias
by: Jensen, Michael C.
Published: (2017) -
Correction: An Indicator of Media Credibility
by: Gordana Vilović
Published: (2010-12-01) -
The effect of source credibility on consumers'' purchase.
by: Jui-Yun Chang, et al.
Published: (2008)