The influence of different processing goals, bias knowledge and involvements on the perceived bias in consumers’ self-activated correction behavior
碩士 === 國立臺灣大學 === 商學研究所 === 95 === In daily life, some information bias about products will influence the forming of consumers’ attitudes toward the products. If consumers have ability and motivation to perceive the bias that affects them, they will correct the bias in the opposite direction. Howeve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61185711848896759898 |