Marketing Strategies for Advertising-Banned Products: A Case Study on Bausch & Lomb Contact Lenses
碩士 === 國立臺灣大學 === 商學組 === 95 === Contact lenses products has been developing more than 20 years here in Taiwan, from RGP product in the very beginning to monthly, bi-weekly till one day contact lenses. The development of this industry is much faster than fast moving consumer goods (FMCG). Recently,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76084295063905378080 |