A Study about CRM SaaS(Software as a Service) Business Models and Competitive Advantages –Salesforce.com Case Study

碩士 === 國立臺灣大學 === 商學研究所 === 95 === This thesis will discuss about the SaaS(Software as a Service) business models and its competitive advanges. Salesforce.com is the market leader of SaaS service provider in the CRM area, and will be used as the case study for this thesis. Senior management of Sales...

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Bibliographic Details
Main Authors: Kun-Lung Hsiao, 蕭崑龍
Other Authors: Wun-Hwa Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/17775434651067571334