A Study about CRM SaaS(Software as a Service) Business Models and Competitive Advantages –Salesforce.com Case Study

• Main Authors: Kun-Lung Hsiao, 蕭崑龍
• Other Authors: Wun-Hwa Chen
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/17775434651067571334

碩士 === 國立臺灣大學 === 商學研究所 === 95 === This thesis will discuss about the SaaS(Software as a Service) business models and its competitive advanges. Salesforce.com is the market leader of SaaS service provider in the CRM area, and will be used as the case study for this thesis. Senior management of Salesforce.com and Salesforce.com clients were interviewed for this study. The interview result shows the customers in Taiwan concern mainly on the financial flexibility, time to market, implementation risk and customization. Salesforce.com is successful in SaaS, because it has innovative business models and is the first mover in this industry. Salesforce.com has good marketing strategy, including branding strategy, free trial strategy, independent software vendor strategy and its innovative research capability. That’s why Salesforce.com can continue to be successful. Our reseach suggests Taiwan software company must focus on the niche market, and enhance product’s innovation. Because Taiwan and China speaks the same language and have similar culture. If Taiwan soforware companies can cooperate with foreign SaaS companies, there will good chance for them to penetrate into the China market and be successful.