Application of Choice-Based Conjoint Analysis─Taking toothpaste as an example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 95 === In recent years, consumers are more request for necessity because quality of life ascent. Besides brand, flavor and package, there are many new function with treatment and healthy in the market of toothpaste in recent ten years. Every manufacturing also produce...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34934643279690224309 |