Value Creation through Relationship Marketing and Network Position: Two Essays
博士 === 國立臺灣大學 === 國際企業學研究所 === 95 === In view of the increasing importance of relationship marketing and network position in marketing research, the broad objective of the paper, therefore, is to examine the roles of close relationships and network centrality in value creation. In the first part, we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76685925866590127225 |