The Impact of the Digital Television Set-top-box Against the Television Audience Measurement

碩士 === 國立臺灣大學 === 新聞研究所 === 95 === “Rating” was used been seen as “Audience” in media industry, but the television audience measurement company, such as AGB Nielson, who provide the rating research report for media, was blasted by media industry in its inaccuracy sample. Digital Television Set-top-...

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Bibliographic Details
Main Authors: Chung Huang, 黃中
Other Authors: Weng-Jeng Peng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/29849670038964203258