A study of consumer permission intention toward mobile advertising.
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 95 === The rapid growth and adoption of mobile phone, accompanied with the popularization of SMS and MMS, have created an outstanding opportunity for marketers to explor this new channel of promotional direct marketing without time or location barriers. However, the ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83312620218145183033 |