The Formation of IMC on Brand Image of Non-Profit Organizations—The Case of China Youth Career Development Association
碩士 === 國立臺灣藝術大學 === 應用媒體藝術研究所 === 95 === The focus of the non-profit organization（NPO）has had been increasing noticeably in recent diversified society. Notably, the introduction of Integrated Marketing Communication （IMC）has not only reduced the NPO’s marketing budget but also enhanced the overall...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/64973064162159743273 |