An Exploration of Building a New Brand and Brand Extension Strategy in the View of Hedonic/Utilitarian Value
博士 === 國立臺灣科技大學 === 企業管理系 === 95 === This article mainly focuses on branding of related issues, including a new brand building and existing brands’ extension. In chapter 2, the objective is to clarify the meaning of determining an optimal ad appeal arrangement over multiple exposures for building...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19523109966248805710 |