The Influence of Service Providers’ Overinvolvement on Consumers’ Responses
博士 === 國立臺灣科技大學 === 企業管理系 === 95 === In this dissertation, we analyze the overinvolvement of service providers and investigate on how the overinvolvement of service providers influences consumers on mental responses. There are two studies included in the dissertation to examine the consumer behavior...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05252421534073416402 |