Regulatory Fit on Co-brand
碩士 === 國立臺灣科技大學 === 企業管理系 === 95 === This article discusses the successful and the failure factors of the co-brand. The strategy of co-band is a common for current marketing. There were many researches studied in this issue but there were still failure and successful case in co-brand. We reviewed th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/374vdq |