The Study of Building up Own Brand in Fitness Equipments Industry－A Case in Johnson Health Tech. Co., Ltd.
碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === The purpose of this study is to examine the successful business model of the Johnson Fitness company. The company has been trying to build up an own- brand and channel to integrate the cost leadership in manuaturing and channel in marketing effectively. The succ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58263847791873073897 |