The relevancy between regulatory focus and brand evaluation：Regulatory-focused consumers account of brand evaluation based on cases of globalization brands in IT industry
碩士 === 國立臺灣科技大學 === 管理研究所 === 95 === Branding is a core competitive advantage for a globalize enterprise. Business operational mission is to create their brand equity to pursue profit maximum as the greatest target. The most important concept of building a strong brand is to manage customer relation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4x485n |